When we rebranded from the Allen Hire Centre we wanted to incorporate our name within the logo – hence the name ‘Challenger’ a name and a logo with a SPECIAL meaning.
Incorporating our name was really important to us as we are a family run business. For 25 years Challenger Site Services have been supplying portable (chemical) toilets to construction sites and events across the North West incorporating areas such as Greater Manchester, Cheshire, Lancashire, Merseyside and Yorkshire.
Last year we were thrilled and surprised that the Challenger brand and name had been displayed on the dome of the O2 in London as part of the Rugby World Cup ‘Wear the Rose’ campaign.
You can imagine our surprise and delight as we read our Tweets and the post of our logo and portable toilet popped up with the words – you’ve done your part now it’s our turn.
These trophies now stand proudly on display in our main office at the Challenger Site Services headquarters in Ashton.
Our name is also proudly on display on all our products, trucks and the Sanitation Services that stand in all their glory at our depot on Winton Street.
Finally, at the end of 2016 we were proud to be told we would be included in the Tameside means Business Campaign implemented by Tameside Council. It was a great honour to see the Challenger logo posted out on social media platforms and appearing on Council videos and websites across the borough.
So…what’s in a name, well research says ‘Allen’ means dweller at or near a green plain and ‘Challenger’ means Accuser. We like to think it signifies quality, excellence and most importantly a great family team.